Work off those Easter eggs!

Gladstone Analyser cracks another sales opportunity
with Surge Health & Leisure

Surge Health & Fitness (www.surgefitness.com.au), Perth's (WA) new premier health club, has recently installed Gladstone's Marketing tool, Analyser™. This innovative solution enables them to create, manage and control - more accurate and targeted member marketing campaigns to their customer base via a choice of SMS, HTML emails, telemarketing or letters.

Surge opened less than a year ago but their owners have been personal trainers for over 25 years, bringing with them a wealth of experience and the benefits PT can add to the success of a health club. They have been using Gladstone Health and Leisure's flagship product Plus2™ since opening in May 2007. Gladstone Plus2 was chosen for its advanced functionality over it competitor products, particularly in the area of CRM.

A recent SMS text digital marketing campaign carried out by Surge Customer Services Manager, Jackie Bolger resulted in over 100 new membership sales in one single weekend. "We have had an exceptional response from the text campaigns leading to many new sales" she commented. "Our last campaign targeted those who may have indulged a little too much over Easter, hopefully tempting them back to the gym!''

Martin Sparkes, General Manager for Gladstone (Australia) also added: "I believe that Gladstone Analyser™ is the best data administration tool on the market for Plus2, and certainly it has allowed our customers like Surge to identify missing customer data, reduce duplicate records and en-masse address correction. Our other Australian customers have been delighted by the ability of the solution to act as a really powerful marketing tool to enable member profiling and facilitate communication campaigns using e-mail and SMS text messaging."

For more information about Analyser or Plus2 contact Martin's team on;

Click here to email us
call: +61 [0]2 90 31 99 90

To download the full press release in word format click here

4 April 2008