This service offers the cleansing of personal addresses within the database. Matching them against the Postal Address File (PAF), we can identify and remove deceased records and duplicate records. We update to the client's live database, but this seamless process will not interrupt operations and can be administered in one day. We can offer a free quote for having your data cleansed. Data cleansing is a cost effective, fast way to make data and subsequent reports more reliable.
Reduce marketing spend and increase customer retention
For our current Plus2 customers on any version, we offer a FREE Data Audit to let you know how accurate your data really is.
With this information, you will be able to reduce your marketing costs by not sending duplicate information or sending information to members who have moved. Making sure that your data is accurate also keeps you in accordance with the Data Protection Act, which rules that personal data needs to be accurate and up to date and should not be kept any longer than necessary.
The report can give you information on addresses, movers, gone-aways, deceased, county court judgements, preference services, duplicates, length of residency, personal income and much more.
We can process this information in less than 24 hours. All we need is a .csv, .txt or .xls file containing:
- Member ID
- Title Description
- First Names
- Last Name
- Home Property
- Home Street
- Home Locality
- Home Town
- Home Region
- Home Post Code
- Home Telephone
You can see an example of one of these reports by clicking here.